Saturday, February 29, 2020

Brl Hardy

How do you account for BRL Hardy’s remarkable post-merger success? Prior to the BRL and Hardy merger both companies were rivals with diverse views of the wine industry. Due to the varying views both companies had different organizational structures and approaches. Hardy was a family owned business focused on producing great wine. In 1853 Thomas Hardy acquired land near, Adelaide which is in South Australia. Thomas used the land to plant vines, by 1857 he produced his first vintage, and two hogsheads were exported to England.By 1882 hardy won his first international gold medal at Bordeaux. At the time of Thomas’ death in 1912, Hardy was the largest winemaker in Australia. Hardy became known for award-winning, quality wines, and the company focused on global external brand awareness. BRL on the other hand focused on commercial exporting, the cooperative was referred to as â€Å"the oil refinery of the wine industry†, and the company was more concerned with quantity rather than quality. BRL specialized in fortified, bulk, and value wines and it was the second largest crush in Australia.Both BRL and Hardy were respected in the wine market, unfortunately both companies were suffering financial losses and the merger of both companies was the best alternative. According to an ex-BRL manager, â€Å"we had access to fruit, funds, and disciplines management; Hardy brought marketing expertise, brands and winemaking know-how†. The above mentioned characteristics added to the success of the BRL Hardy merger. The newly formed company focused on client retention, branding and cost savings.Steve Miller, CEO of the newly merged company focused on his first task, the financial situation. Since both companies performed poorly the previous year, Miller wanted to protect its share of the bulk cask business and concentrate on branded bottle sales growth. Another aspect that added to the success of the merger was Miller’s awareness of the differences in culture and management style. Miller’s objective was to create a decentralized approach while keeping management accountable. With the delegation of small tasks, Miller wanted to create a â€Å"have a go† mentality.The objective was to have the company try 20 things and getting 80% right instead of doing two big things that needed to be 100% right. Determined to â€Å"earn his stripes† David Woods was able to integrate the two sales teams which resulted in impressive results. Both domestic bottle market share and profitability increased significantly in the first two years of BRLH’s operation. What is the source of the tension between Stephen Davies and Christopher Carson? How effectively has Steve Millar handled their differences?There are a few sources that contributed to the tension between Davies and Carson; there were conflicts in leadership, po wer struggles, and organizational dysfunctions. The BRL dominated headquarters management supported delegation, but only for those that â€Å"earned their stripes†, even though Carson had a good track record, his past performance he was treated as a new comer by the new management structure. Within the Hardy built European company there were questions about whether their bulk-wine-oriented BRL colleagues understood international marketing.Due to the differences in views there was a feeling of â€Å"Us vs. Them† (UK Subsidiary vs. Headquarters). Carson did not think Davies and the Headquarters were credible and legitimate when it came to marketing. The largest dispute came from marketing strategies, specifically branding and labeling issues. Carson felt that the image of the Hardy brands eroded in the United Kingdom and they needed to be relabeled, repositioned and re-launched. There was difficulty convincing the home office of his strategy, since Australia controlled all aspects of the brand Carson felt like he was on a tight leash.Initially Millar handled the tension between Carson and Davies effectively, Millar acknowledged the expertise and potential the two managers brought to the company; his intention was to get them to collaborate. Unfortunately I think Millar made some errors in how he handled the delicate situation. There was no clear reporting structure, Davies reported directly to Millar, on the other hand Carson reported to Millar regarding the U. K. Company’s profit performance, and reported to Davies for marketing and branding strategies. In essence, Carson had direct access to Davies boss.Millar’s approach was flawed because he did not want to be pulled into resolving disputes, but hoped for negotiation. Hoping for negotiation is not a solution, it’s like putting a Band-Aid on a bullet wound, Millar was focused on growth and he did not encourage Carson and Davies to work things out. Should Millar approve Carson’s proposal to launch â€Å"D’Istinto†? Why or why not? Carson wanted to launch a new wine D’istinto because he felt it would have a unique image built around Mediterranean lifestyle; passionate, warm, romantic and relaxed.Carson wanted to target everyday wine consumers that enjoyed wine, but were not knowledgeable about it; he also knew that women represented 60% of the supermarket wine buyers. With D’istinto buyers would be encouraged to write to receive free recipes. Carson wanted to create a database of wine and food loving consumers that would receive futur e promotions through the mail. The D’istinto line would help build BRLH Europe in size, impact and reputation. In addition to the positive impact on BRLH’s financials, D’istinto would help Carson become more influential.Millar was not convinced that launching D’istinto was a good move for BRLH, there was too much risk involved with competing on the same market with Stamps and Nottage Hill. I think Millar should allow Carson to launch D’istinto since Stamps and Nottage Hill were not doing well in the markets. A new sophisticated Italian wine would be the key in elevating the BRLH brand. What recommendation would you make to the organization concerning the conflicting proposals for â€Å"Kelly’s Revenge† and â€Å"Banrock Station†? What would you decide to do as Carson?As Millar? After struggling to manage things on his own, Carson hired an Australian marketing manager, he needed someone to come into the organization and take charge and get things done. The ne w hire, Paul Browne was an eight year veteran eager to capitalize on an opportunity to create a Hardy brand at the ? 3. 99 price point, but be able to promote it at ? 3. 49. Browne felt the market was ready for a fun brand that would appeal to a younger market. He came up with Kelly’s Revenge, with the support of the U. K. ales management Browne pursued the new product, creating colorful labels and preparing a detailed marketing plan. During this time BRLH in Australia was also creating a new product targeted at a similar price point. The Banrock Station brand was launched in Australia in 1996, its motto was â€Å"Good Earth, Fine Wine†. Banrock Station became an immediate success in Australia and New Zealand. With this success it was difficult for Browne to find a place for Kelly’s Revenge since both wines had the same price point in the U.K. My recommendation would be to produce Banrock Station since it was doing well in the market and Kelly’s Revenge was not well received when surveyed by consumers. In business there are tough decisions that need to be made, but I think the wise choice is going with the product that shows better potential. I think Carson and Millar were back to the dilemma they had regarding D’istinto. How would you compare the management style of Millar to Shackleton and Schulman?Millar, Shackleton, and Schulman were able to recognize the strengths and weaknesses of the individuals that worked for them. I think Schulman and Shackleton were similar in their leadership style because they were not selfish when it came to the success of their team. I think Shackleton was a bit stubborn and this caused him to get in his own way. Overall they possess great leadership skills which helped them to be successful in different ways. Even though Shackleton has passed, his legacy lives on because he did not allow rejection or an iceberg to stop him from his endeavor.The same goes for Schulman she could have played the victim, but she decided to have a voice and inspired others to be great. Millar on the other hand could have learned a few things from Schulman and Shackleton; I think he tried to separate himself from situations too much. He was focused on profits and he needed to put more emphasis on making sure teams meshed well. One example was the dissention between Carson and Davies. Millar could have been a better leader in handling the situation, putting each person in their respective â€Å"corner† does not solve the problem.

Thursday, February 13, 2020

W 3 OIS Essay Example | Topics and Well Written Essays - 250 words

W 3 OIS - Essay Example It is in line with this that a number of reviewers have looked at the implications of Moore’s Law, which advocates faster and cheaper computing in healthcare IT management. Firstly, the Center for Disease Control (2013) notes that Moore’s Law implies for healthcare managers to cut down cost on IT infrastructure by making use of cost effective IT so that there can be sufficient funds to cater for other components of the service. Secondly, Noe and Gerhard (2007) saw Moore’s Law as a revolutionary law in healthcare management that puts emphasis on the need to achieve more within a shorter period of time due to the speed of IT systems. By this and as healthcare managers do more within shorter time frame, efficiency can be guaranteed. Last but not least, the Center for Disease Control (2013) stated that Moore’s Law gives healthcare IT managers a challenge to resist any form of systems that cannot guarantee and secure easier execution of tasks. In effective, there should continue to be conscious efforts that promote user friendliness in the use of healthcare IT

Saturday, February 1, 2020

The Future of The United Nations Essay Example | Topics and Well Written Essays - 500 words

The Future of The United Nations - Essay Example The primary responsibility for a state is to provide protection to people within the state itself" (International Commission On Intervention And State Sovereignty 2001). Sovereignty is more then just an emblem or measure of international relations between countries. The UN does not remove sovereignty of member countries, however it takes steps to make sure the overall the UN member countries stay sovereign. It does that by assisting countries whenever an event comes up which somehow or the other effects their sovereignty (International Commission On Intervention And State Sovereignty 2001). Just to quote a recent example, Iraq and Afghanistan were proving a threat to the international community at large. Media reports claimed that the two countries possessed weapons of mass destruction and their rulers were tyrants, wanting to cause harm to their country men by taking innocent lives. The UN taking notice of the security concern, deployed its peave making force in these two countries with the aim to protect its member state from being affected anyhow by these "weapons of mass destruction" (Thakur 2001). Another very important question after the September 2011 terrorist attacks has been how should the United Nation handle "intervention calls" for human protection purposes. Interventing on humanitarian grounds has always been a very controversial topic. The Rwanda incident of 1994 is often remembered as a landmark event where UN intervention could have prevented mass genocide, but the failure of international will to intervene lead to one of the greatest human catastrophes ever. The demand for interventions has been raised by many states however the UN has not been able to service all these demands. Reasons have been various by the former UN secretary general once put it down really well in words. He said â€Å"If humanitarian intervention is, indeed, an unacceptable assault of sovereignty, how should we respond to Rwanda, to a Srebrenica – to gross and

Friday, January 24, 2020

AIDS :: Free AIDS Essays

The acquired immunodeficiency syndrome (AIDS) was initially recognized in the first half of the twentieth century and has since become a major worldwide epidemic (â€Å"Discovery Health†). Debate about the origin of AIDS has enticed considerable concern and controversy since the advent of the epidemic. It is has been proven that AIDS is caused by the human immunodeficiency virus (HIV) by stimulating the destruction and functional impairment of cells in the immune system, potentially destroying the human body’s ability to fight infection (â€Å"CDC†). While there is no cure for the AIDS epidemic, a combination of historical studies and expanding medical technology enable it to be controlled in the course of the future. Knowing where the disease came from and the development of HIV is essential in creating a vaccine and more efficient treatment against the virus. Evidence that the AIDS disease is caused by the HIV virus include numerous international studies indicating that virtually all patients diagnosed with AIDS are HIV seropositive; they carry antibodies that depict HIV - infection. Also, modern techniques have allowed the isolation of HIV in all AIDS patients, as well as in nearly all HIV seropositive individuals with both early and late stage disease. Furthermore, a 1999 case reported to the Center of Disease Control and Prevention (CDC) accounted three laboratory employees as infected with AIDS after accidental exposure of concentrated replicas of HIV in the laboratory; in all three instances, HIV was insulated and attest to be the infecting cause of disease (â€Å"CDC†). Such examples, demonstrating HIV as the cause of AIDS, satisfy nineteenth century physician’s, Robert Koch’s, accredited postulates of disease stating that: â€Å"one, the suspected cause [HIV] must be strongly associated with the disease [AIDS] ; two, the suspected agent can be isolated and propagated outside the host, and three, the transfer of the agent to an uninfected host, man, or animal, produces the disease in that host† (â€Å"Koch’s Postulate†). Thus, to find the genesis of AIDS, scientists must find the source of the HIV virus. HIV is subdivision of a group of viruses classified as lentiviruses. Lentiviruses excluding HIV have been discovered in a broad range of nonhuman primates, scientifically referred to as simian immunodeficiency viruses (SIV); it has been universally accepted that HIV is a descendant of SIV since certain simian immunodeficiency viruses share a mutual resemblance to HIV - 1 and HIV - 2, the two types of HIV.

Wednesday, January 15, 2020

Culture, Ethnocentrism and Schindler’s List Essay

Culture is made up of values, behaviors, objects, and other characteristics customary to the individuals who are a part of a certain group or society. It is how we define and mold ourselves to our society’s shared principles, enabling us to contribute to our society. But until we experience another culture different from our own, we are not even aware of what characteristics make up ours. In most cases, we do not acknowledge our culture until another individual breaches one or our traditions, or we disregard someone else’s. If a person takes into consideration another culture’s standards and behaviors and understands that there is no right or wrong between the two cultures, then that person has reached cultural relativism. However, this is difficult to do as it is common for all people everywhere to place their own culture patterns at the center of things, no matter which culture he or she is a part of. When people do this, cultural conflicts are initiated, as seen in the movie Schindler’s List, which portrays a nearly textbook example of extreme ethnocentrism. One of the features of any culture, ethnocentrism is the practice of judging another culture based on the standards of one’s own culture (Macionis & Plummer, 2010). When a person evaluates another culture, that culture’s traditions, customs, language, and other racial practices are compared to his or her own, and finds those people to be inferior or lower to themselves. This can lead to vanity, false pride, and a superiority complex, in regard to one’s own ethnicity, resulting in condescending and sometimes violent behavior towards the other culture. If the people of one culture refuse or cannot understand or adjust to the other people’s culture, disastrous consequences arise, that include war and genocide. This is the basis of the Nazi and Jewish cultures seen in Schindler’s List. A movie by Steven Spielberg, Schindler’s List is the true story of Oskar Schindler, a member of the Nazi party, a womanizer, a war profiteer, and the savior of more than 1,100 Jews during the Holocaust of WWII (Spielberg, 1993). The movie opens in Krakow, Germany during WWII, with the initial persecution of the Jewish people living there. Any businesses and jobs the Jewish people had were taken away by the German military, and they now are being forced into the Ghetto to be crammed together without their possessions and very little clothing and food. As the movie progresses, the Jewish people face ever-increasing cruelty at the hands of German soldiers. In the middle of all of this is Oskar Schindler who is looking for a way to make a tremendous profit from the war. He starts a factory making pots and pans, using the Jewish people living in the Ghetto as laborers. The story is about Schindler’s cultural attitude (very German Nazi) that changes as he sees the horrible and unwarranted torture and murder of the Jews that work for him. After questioning his Nazi values, he realizes how very wrong the Nazi opinions are of the Jewish culture, and ends up using his own money buying 1,100 Jews from a Nazi commander, in order to save them from the Auschwitz death camp. His â€Å"list† contains the names of his workers, whom he buys to start another factory in the Chez Republic. After watching the movie, there was very little that this writer did not find culturally shocking. The attitudes of the Germans towards the Jewish people were one’s of disgust, hatred, and complete indifference to any pain, suffering, or fear the Jewish people were experiencing. The movie was filmed entirely in black and white (except for the little girl’s red coat), leaving the viewer to concentrate and absorb the Nazi’s attitudes of cultural superiority over anyone not like them, without the distractions of the colors surrounding these two conflicting cultures. The red coat is extremely important as it symbolizes Schindler’s awakening; first, as the little girl runs through the Ghetto looking for a place to hide as her people are massacred by German soldiers (witnessed by Oskar); and second, when Schindler witnesses the burning of 10,000 dead Jewish bodies heaped on giant burning piles, he sees the dead body of the little girl still wearing the red coat. One cultural difference between the American culture and the Nazi culture is the forcing of an entire race into one central location, stripping away rights, property, and employment. American culture would not do this, but the Nazi culture considered it their duty to round up and exterminate the â€Å"vermin† living in their country. The Jewish people did not rebel or protest against their treatment from the German soldiers, even when one Jewish man was dragged out of a line by a soldier and shot in the head in front of family and friends, for no reason or cause. In another scene of random shooting, a German commander used the working Jews inside his camp as target practice. Although the people were working hard and were nearly starved, this Nazi viewed them as nothing more than rats and killed them. A person doing this in America would be arrested, put in jail, and most likely be given a death sentence after his trial. Another cultural difference (and one difficult to watch) was the burning of dead bodies in huge piles out in a field. Because the Nazi culture did not consider Jewish people to be human, it was perfectly acceptable to burn the â€Å"garbage†, as it was the quickest and easiest method of eliminating waste. There is no comparison for this to American culture, and the only other justified instance of these vast quantities of burning bodies happening in history was during the plagues that hit Europe. It was a major culture shock to this writer to see half burned bodies being pulled out of ash piles, then carted to another burning pile, all done by the Jewish people imprisoned in the camp. Ethnocentrism promotes inequality because the culture who believes it is superior can be the larger or dominant culture compared to other cultures, giving it the power to create laws that discriminate against anyone that is different. Having supreme power, this culture can change the social and financial status of individuals or ethnic groups, without any concerns or remorse for stripping the very humanity from another culture. The dominant culture increases inequality by segregating any person (or group) judged to be inferior to its own, or force the inferior cultures to give up their values, beliefs, and practices and adopt the dominant culture’s beliefs. In extreme ethnocentrism, genocide occurs because the dominant culture believes that other inferior cultures need to be wiped from the face of the Earth, thus ridding the planet of filth and ignorance. Business is not conducted the same way between cultures, so conflicts can happen when the two different cultures are locked to ethnocentrism. One factor is the communication process in which each culture assumes that business will be conducted in its own native language, say English and Japanese. Correct translation is crucial to success if neither culture is willing to do business in a different language other than its own. Certain accents may also reinforce ethnocentrism, creating a negative stereo-type and possibly reinforcing prejudices (Cross-cultural, 2011). A culture’s social organization can also have ethnocentrism conflicts. For example, one culture believes in gender equality while another believes women are inferior to men, and so they have different or no rights compared to the men of that culture. Another conflict between two businesses from different cultures is the use of child labor. Western cultures find these practices horrible and exploitive, but those cultures that allow children to work do not put the value of educating their children above the family’s survival. A working child can bring the family the much needed finances to provide survival necessities, such as food, clothing, and shelter for the entire family. As we have seen, culture is very complex and can influence every aspect of our lives. Ethnocentrism is a universal human reaction that is seen in all known societies or groups, and in nearly every individual. Ethnocentrism may seem to encourage solidarity of a group and strengthen loyalty, but it also hinders any understanding of a different group or culture. Because one culture believes their way is the best way, there is no incentive to interact with another culture decided inferior. Positively, this sort of conflict often leads to social change, but negatively, it discourages changes and promotes discrimination, wars, or the genocide of another culture.

Tuesday, January 7, 2020

Strategic Plan Of Coca Cola Business Essay - Free Essay Example

Sample details Pages: 3 Words: 1008 Downloads: 2 Date added: 2017/06/26 Category Business Essay Type Narrative essay Did you like this example? Once sufficient information and awareness is gained about the environment Coca Cola is operating in, the next viable thing to do is to decide on a strategic response to adapt the existing strategy or develop a new one. In our case, it is required of us to determine what we would change in the Coca Cola strategy and how we will go about doing that. Don’t waste time! Our writers will create an original "Strategic Plan Of Coca Cola Business Essay" essay for you Create order Customers: What we would change: One of the strategies that I would change would be Coca Colas distribution system. It is important for any business to have a personal relationship with their customer- the individual who purchases the product for their own personal use. At the moment the distribution channel that Coca Cola is using is from the manufacturer to the retailer (consumer) and then to the customer. In this channel there is no direct communication with Coca Cola and its customers, and in this way there is no personal interaction between the two parties. Coca Cola could be losing out on a competitive advantage. The customer doesnt know anything more about Coca Cola other than its product that it offers. There is no service involved, nor is there personal leisure or personal satisfaction involved. How: Strategies on how to get directly to the customer is to at least go beyond giving the customer the product. It goes beyond that especially from a customers point of view whereby customers purchase a product when they feel that they are getting value for money. By adapting this strategy Coca Cola could gain more customers, especially the customers who are not only attracted by the product but also the personal experience gained from the business. Another strategy Coca Cola could use would be to have a Coca Cola retail store, and have product development whereby Coke improves its existing products and have other products; this will assist Coke to recognize ways in which they can satisfy their customers. Why: By getting the customer involved makes us aware of the things that they are feeling and what they want from the company as a whole. Having a direct link to the final consumer of the product creates more awareness about some of the consumers of the coca cola product. For example if the company directly hears the complaints of their various consumers they will be able to improve on something immediately. This will make customers feel more connected to the brand. Coca-Cola System: It is evident that Coca Colas business model is driven to maximizing profits and to deliver strong returns from all parties involved- which are the customer, suppliers and consumers. What would we change? In increasing profits, Coca Cola should invest in labour more than capital- this in its operations and this will in turn have a great positive impact to South Africas economy. How: By creating more jobs that is labour intensive, reducing machinery and Coca Cola being more dependent on peoples skills and knowledge which is sustainable. Why: South Africas unemployment rates are high and this can in a small way alleviate poverty in certain instances. By providing and securing more jobs for the citizens of the country help the economy become more stable and this contributes positively to the overall GDP of South Africa. Coca-Cola People (staff) The Coca Cola Company takes note of the value of its associates, they remain focused on making sure that they have the most talented, creative and motivated people throughout the world. What would we change? As much as Coca Cola is looking for staff that is competent, it will be even more advantageous that Coca Cola take individuals and train them into being well equipped individuals. How? By training individuals to the best of their ability. Why? When one person becomes educated and empowered it has an effect on the working capabilities of that person. It is also seen as an encouragement to the other employees, therefore one would want to perform better than the other. Social Environment: What would we change? Coca Cola is doing very well in CSI projects; however one of their major downfalls is that Coke does it at a larger scale. They do not focus on smaller scales such as communities, and on individuals. How? Coke can start by going in communities like the well-known townships and invest in there. It is evident that Coke is found in every corner of every shop in the communities, so the community knows about Coke as a brand and for its product. Aspects that Coca Cola can get into are aspects such as: Education, training, development and sports in the community. Why? This stirs awareness for the company. The company should not only be seen as a million dollar company. It should be seen as one that cares for the people of South Africa or the smaller communities. Coca Cola is advertised and promoted on a huge scale therefore when bursaries and things get given away the most deserving township people do not even know about all these opportunities. This company should take note of the smaller struggles in the country that contribute greatly to the big problems in the country. Health and nutrition What would we change? Coca Cola should accommodate customers that are health conscious. Customers who are not keen in indulging in gas and high sugar level beverages. It would be advantageous for Coca Cola to find a product that will fulfill these customers needs and adapt to what satisfies these customers. How: Coca Cola can capitalize in producing products that are lighter on gas and lower in sugar levels such as juice. In this way Coca Cola wont lose out on customers but will be covering a larger market and take advantage of this opportunity to maximize profits. Why: The world is going green and Coca Cola can contribute to this positively. This will attract more potential customers and will ast as an advantage for the company. Many people in this day and age are health conscious so this would be a great opportunity for the company.

Monday, December 30, 2019

Ice Cream Sundae - 1120 Words

Introduction ATTENTION-GETTER: Can you describe the perfect cure for a blazing hot summer day? Upon hearing the phrase â€Å"so sinfully delicious,† what sensations tend to stir within your body? Throughout America, a common response typically emerges: â€Å"I scream, you scream, we all scream for ice cream!† Introduce Self: Hi, my name is Maria Papadopoulos, and with summer rapidly approaching, there proves no greater treat than indulging in a home-made ice cream sundae. THESIS: In fact, by following three simple steps, one can concoct the perfect ice cream sundae. Main Point One: First of all, one must decide upon a base, a flavor that will accentuate the delightful taste of this treat. Main Point Two: Secondly, the smothering of a rich†¦show more content†¦TRANSITION: Upon pouring a rich sauce over the ice cream base, one can then enjoy embellishing the sundae at the very top. III. As the finishing touches to the creation of an ice cream sundae, an individual must emphasize the extravagance of such a dessert through the application of tasty toppings. A. Part of the beauty of a sundae lies in the notion of its having no restraint, for embellishment options remain practically endless. 1. With its soft, dreamy peaks, whipped cream provides one with a fluffy effect. 2. At the same time, other toppings such as crushed oreos, sprinkles, nuts, and bright red maraschino cherries together complete the perfect ice cream sundae. B. Although it seems as if an ice cream sundae emerges as rather costly with its various toppings and other ingredients, a home-made sundae proves far less expensive than one from an actual ice cream store. 1. I would like you to listen to this figure from a USA Today article in July of 2001. The price of milk fat, which exists as the prime component of ice cream, has increased by nearly seventy percent! 2. Surely, even we can relate to this huge price increase here in Champaign-Urbana, for a cup of plain ice cream smaller than the size of my palm costs around two dollars at the Union. 3. For this very reason, it actually proves wise to create an ice cream sundae to one’s own liking atShow MoreRelatedHistory Of Ice Cream As Cream1614 Words   |  7 PagesHistory of Ice – Cream Ice-cream has a very long history about its origin and manufacturing in the international market. Ice-cream, way back in 1670, a sicilian, named Francisco Procopius, opened a cafe in Paris (France) and began to sell ice s squashes and this is how the life of ice cream began. Than the innovative changes market was came to existence. They came directly with deep freezers. In early times, the ice cream were practically frozen drawn off into packages and frozen solid or hardenedRead MoreLegal Form Of Ownership : Sundae Magic, Llc Essay1575 Words   |  7 PagesB2. 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